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Fashion News U.K. edition: McCartney, Branson, Olympic egg cups

July 26, 2012 |  8:43 am

Virgin lawyers charges copyright infringement, Stella McCartney goes cartoonish and Olympic egg cups and the like may help push merchandise sales to $1.55 billion at the 2012 Games
With all eyes trained across the pond, where the opening ceremony of the London Olympics will soon be getting underway, we thought it appropriate to focus on some of the latest fashion news coming out of Britain. 

Virgin territory: Lawyers representing Richard Branson's Virgin empire have reportedly asked a new New York City-based eco-friendly denim line to stop using the name "I Am Not a Virgin," according to the Telegraph. Apparently they consider the name a copyright infringement, though we just consider it the funniest name to emblazoned on a pair of jeans since Guess. [Telegraph]

Cartoon McCartney: Stella McCartney is launching a seven-piece capsule collection of kids' clothing -- and a book -- themed around a cartoon character called "Little Miss Stella," British Vogue reported. The character was originally created by author/illustrator Adam Hargreaves to appear on a fashion show invitation for the designer, so any resemblance to the Beatles trippy animated movie "Yellow Submarine," is purely unintentional. [British Vogue]

Olympic egg cups: The real gold in the London Olympics will be in the estimated $1.55 billion worth of Olympic-themed merchandise -- from Union Jack bed sheets to egg cups -- the Wall Street Journal reported will be purchased over the course of the Games. We don't know who'd shell out good money for an Olympic-themed egg cup, but the fact that they even exist made us think about our favorite SCTV sketch from ages ago. A spoof on "Chariots of Fire," called "Chariots of Eggs," it featured Daryl Hall and John Oates facing off with members of the Second City Television cast in a spoon-and-egg race. [You can see a YouTube clip here]. [Wall Street Journal]


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-- Adam Tschorn

Photo: Sales of Olympics merchandise, like these Union Jack emblazoned pieces being sold in Cardiff, Wales, on June 25, may reach an estimated $1.55 billion, according to a report in the Wall Street Journal. Credit: Julian Finney / Getty Images