American Eagle Outfitters' new campaign features three Angelenos
American Eagle Outfitters (AEO) launched its fall 2012 back to school “Live Your Life” campaign Monday featuring 15 non-professional models from across the U.S. and Canada. Of those 15 men and women, seven California residents were chosen, three of whom are from Los Angeles. The models come from a variety of backgrounds and careers including an actress, students, fashion blogger, professional basketball player, magazine editor, musicians, a designer and more.
Each look in the campaign is meant to showcase how to use American Eagle denim and accessories to show off your individual style. From Los Angeles, artist and musician Angel Taylor is shown in the boyfriend jean in his ad; artist Frankie Ball Jr. sports the skinny jean; and fashion blogger Julie Sariñana wears the super skinny jean. From other areas of California, Aaron Bergantz, a general contractor from San Luis Obispo, models the bootcut jean; Chase Wilson, a surfer from Newport Beach wears the original straight jean; Sandy Ley, a graphic designer from San Francisco models the original boot jean; and Ty Foster, an actor and musician from Granite Bay, wears the relaxed jean.
AEO will continue its use of "real" models with its upcoming spring 2013 campaign. Beginning July 23, customers can enter a contest to be featured in the campaign. Submit a photo and answer personal style questions at www.ae.com/liveyourlife, then share your submission on your social networks and collect as many votes as you can. The 250 people with the most votes in each of the 15 jean fits will be featured on the AEO website. Nine women and six men will be chosen for the campaign by a public vote on Aug. 30. For full details, visit www.ae.com/liveyourlife.
-- Jenn Harris
Photo: Fashion blogger Julie Sariñana in the new American Eagle Outfitters "Live your life" back to school campaign ad. Credit: American Eagle Outiftters.