All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

Olympics 2012: Gear, garb and goods for the armchair athlete

June 23, 2012 |  7:03 am

Marley Olympics
Although those of us watching the opening ceremonies of the 2012 London Olympics aren't likely to get our hands on the exact same clothes and accessories the athletes will be wearing as they parade into the stadium (some of which I've detailed in a story for Sunday's Image section), there are plenty of purchasable options for anyone angling for a style-centric buy-in to the Olympic fervor. Among them: 

A consumer version of the Puma by Cedella Marley yellow windbreaker that Jamaican athletes will wear on the medals podium at the 2012 London games is expected to hit stores (and online via Omega London 2012Monday ($70), and running shoes with a design inspired by Jamaican sprinter Usain Bolt's spikes are available through Puma's own e-commerce site now.

If your tastes are more on the Marley side of the Puma/Cedella Marley partnership, you're in luck, since the eldest daughter of late reggae legend Bob Marley has recently expanded her own clothing line by adding swimwear. The High Tide collection of bikinis and monokinis (all $59.99) is available through the Marley family's Zion Rootswear site. 

Omega, the official timekeeper of the 2012 Olympics, is marking this time around -- its 25th -- with a trio of special-edition Seamaster watches. All three are described in detail on Omega's website, but our
hands-down (make that "wrists-down") favorite is the 1948 Co-Axial "London 2012," which is a redesign of the brand's first automatic Seamaster timepiece, issued in 1948 -- the same year London last hosted the Olympic games. It is a sleek, uncluttered and classy-looking timepiece, and the only overt reference RL USA Bucket Hatto the Olympics is an 18-carat yellow gold medallion fixed in the caseback that's been embossed with the London 2012 Olympic Games logo. But since it's a limited edition --only 1,948 are being produced -- keeping time in that kind of Olympic glory comes with a price tag of $6,800. (As of this writing, the Omega boutique at the Beverly Center has all three of the above watches in stock.) 

If that leaves you feeling the need to go begging  -- hat in hand -- through your office cube farm for donations to an Olympic watch fund, there's one final item to consider: the Ralph Lauren Team USA 2012 bucket hat (in navy or white, $55) from the official outfitter of the U.S. Olympic athletes.


Cedella Marley, Puma unveil Jamaican Olympic team uniforms

Ralph Lauren unveils U.S. Olympic team closing ceremony garb

The big game is in Olympic merchandising

-- Adam Tschorn

Photos: At top left, a Puma by Cedella Marley Team Jamaica podium jacket ($70, credit: Puma). At right, a bikini from the High Tide Swimwear by Cedella Marley Design (style shown is "One Love," $59.99, credit: High Tide). Center, front and back views of the limited-edition Omega Seamaster 1948 Co-Axial "London 2012," ($6,800, credit: Omega). Bottom, Ralph Lauren Team USA bucket hats ($55 each, photo courtesy of Ralph Lauren).