All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

Time to vote for the Vans that move you

April 26, 2012 |  1:05 pm

Winning shoe design

Votes may now be cast -- through May 3 -- in the Vans Custom Culture high school arts competition that had students around the country put their best artistic foot forward by customizing one of the skate brand's signature silhouettes.

The 10 finalists from each region -- California, Northwest, Southwest, Northeast and Southeast -- can be viewed at the competition's website, where members of the general public can vote for one school's entry per region.

After voting closes May 3, the school receiving the most votes in each region will be flown to Southern California for a final event at the Long Beach Museum of Art. The grand prize winner will earn a $50,000 donation to their school's art program and the opportunity to see one of their designs hit retail, with each runner up receiving a $4,000 donation to their school program.

New this year is a partnership with shoe retailer Journeys, which will award a separate $5,000 prize for the pair of shoes that best embodies the theme of "local flavor," with $1,000 to each of the four runners up in that category.

It's the third year of the program for the VF Corp.-owned action sports brand, which awarded top honors to Ward Melville High School in East Setauket, N.Y., in 2011 and Rio Rancho High School of Rio Rancho, N.M., in 2010. 


James Van Doren dies at 72; co-founder of Vans shoes

Vans shoes; a happily checkered past

Readers share 'Vanecdotes' about that checkerboard slip-on

 -- Adam Tschorn

Photo: A shoe design by 2011 winner Ward Melville High School in East Setauket, N.Y. Credit: Vans