All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

Between Coachellas, Snoop Dogg livens up the Levi's Haus

April 18, 2012 |  5:43 pm

Snoop Dogg
On Tuesday night, Coachella headliner Snoop Dogg seemed to be making the most of his between-festival down time, taking in the premiere of Magnolia Pictures' "Marley" (a new documentary about musician Bob Marley) at Arclight Hollywood, followed by hosting an intimate house party in the shadow of the Chateau Marmont for Levi's in celebration (which we think means in charitable support) of his Snoop Youth Football League

In between DJ duties and rapping out some crowd favorites (including "Gin and Juice"), his Snoopness, clad in an oversized blue T-shirt emblazoned with some Snoop-centric artwork, a crocheted cap in the reggae-favored stripes of red, black, green and yellow and sunglasses with a crystal Adidas logo in one corner, obligingly posed for photos with party guests (including Paris Hilton) and did his best to fill the room with his particular brand of combustible enthusiasm.

"We're gonna be doing this every week here at the Levi's Haus," the top Dogg told the crowd at one point -- which we're guessing was news to the Levi Strauss & Co. folks who use the Selma Avenue space as a VIP space/entertainment industry networking hub. (Formerly a private residence, it's been dubbed the Levi's Haus -- with a spelling that evokes the namesake founder's German heritage).

Levi's slate of invite-only, Coachella-hammocked events continues Wednesday night with a party scheduled to include performances by DJ Cheapshot and Odd Future.


Snoop Dogg X Adidas shoes: tha details

At Coachella festival, music and fashion are a natural fit

Adam Kimmel goes to the Dogg side for spring/summer 2011

Coachella 2012: Dr. Dre, Snoop, Eminem, Tupac hologram end Week 1

-- Adam Tschorn

 Photos: Among those in the Haus for Levi's invite-only party were (from left) DJ Snoop Dogg himself, pro skateboarder Rob Dyrdek and reality TV actress Jamie Chung. Credit: Eric Charbonneau/WireImage