Bonobos brings its britches to bricks and mortar
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After five years as an online-only men’s pants brand, Bonobos is moving into bricks-and-mortar retail, spurred by a $16.4 million investment led by Nordstrom Inc.
A select offering of Bonobos’ most popular pants (chinos and non-iron trousers priced $88 to $98) will hit the shelves of 20 full-line Nordstrom stores -- including the Grove and Fashion Island locations -- on Monday, with expanded and seasonal offerings available through Nordstrom’s website and at select stores.
Founded in 2007 by Stanford business school buddies Brian Spaly and Andy Dunn, Bonobos launched with a single product -- pants designed for guys with a more athletic build -- and an online-only business model. In the years since the label has expanded into additional menswear categories including suits, shirts, shorts and a line of Los Angeles-made denim. The Nordstrom deal marks the first time the label will be sold outside of the Bonobos website or New York showroom.
Bonobos’ move offline also represents Nordstrom’s deepening investment in online retail, with the $16.4 million minority investment led by the Seattle-based department store chain following the March 2011 acquisition of flash sale site HauteLook.com.
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-- Adam Tschorn