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Jason Wu for Target goes on sale, but when?

February 3, 2012 |  5:57 pm


When can I start buying the Jason Wu for Target Collection?

That's a question online shoppers are asking.

We all know -- if we've been paying attention -- that when stores open at 8 a.m. Sunday, the collection will be there, ready to be scooped up. But what about online? Midnight? And if it's midnight on the East Coast does that mean 9 p.m. Saturday on the West Coast? Or will it be 8 a.m. online as well as in-store?

And again, if it's 8 a.m. on the East Coast, what does that mean for the West Coast? Do we lose our chance to buy, or need to be awake and at our computers by 5 a.m.?

My head is spinning. And Target is being pretty coy about it. All its website says is "February 5." And on its Facebook page it is sidestepping the issue.

One commenter approached it directly: "Target: What is the big secret about the start time for Jason Wu online? Don't you WANT people to buy and be happy? Whoever made the decision about being so secretive gets the the Flying Fickle Finger of Fate Award!"

Target's Facebook response: "We'll let you know as soon as the collection is live on the site!"

That doesn't help shoppers like me AT ALL.

My guess: Target is trying to avoid having everyone go online at the same time and crash the website -- as happened with the Missoni for Target collection in September.


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--Susan Denley

Photo: Actress Jamie King attends Jason Wu for Target private launch event at Skylight SOHO on Jan. 26 in New York. Credit: Theo Wargo/Getty Images for Target.