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Elyse Walker debuts shopping website

February 2, 2012 |  4:14 pm

Elyse Walker website
The Internet is becoming a powerful tool for local bricks-and-mortar boutiques to sell Los Angeles style around the world.

Elyse Walker, whose eponymous boutique is the go-to for designer fashion in the Pacific Palisades, is the latest local retailer to jump into the e-commerce game with Forward by Elyse Walker. The site, launched last month, is a one-stop Web address for clothing and accessories from the world's top designers (Lanvin, Givenchy, Fendi), curated with an edgy, L.A. point of view. 

Now, women everywhere can find a floaty Stella McCartney maxi-dress, an Alexander McQueen leather mini-dress, Pierre Hardy color-block wedges and a Proenza Schouler canvas PS1 bag to take them from the beach to a museum benefit, all delivered straight to their doorstep.

"The future of retail is online," says Walker, who is positioning the site as an edgier answer to

Her partner on the project is Cerritos-based Eminent Inc., owners of Forward by Elyse Walker can also be accessed through, which focuses on selling less expensive contemporary and denim brands.

Walker's site also includes a magazine component. The first edition of the online EW magazine is titled "The Color Issue," with a fashion spread shot poolside, and trend pieces about leather leggings and gilded accessories.

-- Booth Moore 


Lanvin's dreamy realist

New York Fashion Week: Proenza Schouler

Photo from Forward by Elyse Walker.