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Bethenny Frankel launches Skinnygirl Face and Body

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She started the Skinnygirl name with low-cal margaritas and this month Bethenny Frankel is taking the brand into a totally different territory -– skin and body care using mostly natural ingredients.

The rather robust line, there’s everything from cleansing cloths, lip scrub, cooling foot spray and leg oil, contains ingredients such as grape seed, cranberry, coconut, sweet almond, aloe and cucumber and aims to deliver what the reality star describes as a “line that accomplishes what every woman wants for every day and night -– smooth, moisturized skin with a healthy glow and lips that are kissable and soft.”

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The former Housewife of New York hasn’t abandoned her roots in the cocktail arena just yet; she’s added alcohol-inspired products to the body care line such as the sangria and margarita bath sets.

The reality show star sold her Skinnygirl ready-to-drink cocktail brand last year for an undetermined amount (some reports say as high as $120 million). We’ll see if her fans follow her from tequila and margaritas to tinted lip balm and detox face masks.

The Skinnygirl Face and Body line starts at $4.97 and is available at Wal-Mart stores and Wal-Mart.com

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Top photo: Skinnygirl body set. Credit: Skinnygirl

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