Madonna and Lola look for the next Material Girls

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The original ‘material girl’ and her tween offspring are setting out to find a few real girls who can represent their Material Girl brand in a spring-summer 2012 marketing campaign.

The multi-city contest called the Material Girl ‘Lucky Stars’ model search (have we mined old Madonna songs enough yet?) is to be held at Macy’s stores in major cities throughout the U.S., starting in New York on Wednesday and ending in Los Angeles at the Beverly Center on Nov. 19.

Not a 5-foot-9 twig who looks great in a denim mini and lace-trimmed socks? Not to worry. Madonna and Lola said in a statement that this is not your standard model search. ‘It’s more about attitude. We are looking for a stylish, adventurous, creative, free spirits.’

Ten finalists will get the chance to meet Lola and appear in a national marketing campaign. And there’s a $5,000 prize for each of the winners (tuck that away for college or to help Mom and Dad pay for your braces).

First step for Material Girl model hopefuls: Bring a photograph of yourself to one of the open calls and be prepared to tell the Material Girl judging panel (led by Kelly Osbourne) why you should be the next Material Girl.

Contestants can also upload their photograph to www.materialgirlcollection.com and explain in 100 words or less why they should be selected.

The judging panel will narrow down the entries to 36 semi-finalists, and those entries will be placed online (also at www.materialgirlcollection.com) to be voted on by the public. The 10 girls with the highest number of votes will be flown to New York, where Madonna and Lola will choose the winners and the new faces of brand’s spring 2012 campaign.

Here are the dates and locations of the open calls, in case you or someone you know feels like she’s got what it takes to be the next Material Girl.

I’m still waiting for the open-call vogue-ing contest.

Herald Square, New York – Wednesday at 5 p.m.
Dadeland, Miami – Friday at 6 p.m.
State Street, Chicago – Tuesday, Nov. 8 at 5:30 p.m.
Union Square, San Francisco – Saturday, Nov. 12 at 2 p.m.
Beverly Center, Los Angeles – Saturday, Nov. 19 at 2 p.m.

-- Melissa Magsaysay

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