Magnetic nail polish tries its hand in the beauty market
We’ve seen just how extreme nail polish and effects can get with products such as OPI’s Shatter polish line as well as polish on pop stars such as Rihanna and Katy Perry who typically sport rhinestones, photos and metallic shades on their pointed fingernails.
And now there's magnetic nail polish. It sounds like a beauty product for the cast of X Men, but it’s a lacquer that allows the user to create a metallic wavy pattern on their nails with the use of magnetic particles inside the polish and obviously, a magnet.
British company Nails Inc. just debuted its version stateside at Sephora stores ($30 for a set of three or $16 each) and nail brands Layla ($15.50) and LCN ($9.95) have their own versions of the stuff.
Apparently it works by applying one coat of the magnetic polish to your nails, letting that dry for a minute or two. Apply a second coat then hold the magnet (which is stored in the cap of the bottle) over each nail for 10 to 15 seconds immediately after painting. The magnetic part forms into a wavy chevron pattern that has a 3-D effect.
In addition to the latest nail polish fad, the nail care market is generally big business. In Sunday’s Image section, I talk about this booming area of the beauty market as well as what’s behind some of those catchy nail polish names.
-- Melissa Magsaysay
Photo: Nails painted with Nails Inc. magnetic nail polish. Credit: Nail Inc.