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Emporio Armani celebrates 30 years with rose-colored glasses

October 12, 2011 |  7:02 am

The Armani fashion empire is in full celebratory mode. Following the launch of its e-flagship store earlier this month, the fashion house is celebrating 30 years of its contemporary Emporio Armani brand by releasing a capsule eyewear collection. The sunglasses come in a burst of colors, reminiscent of the lighter and brighter side of menswear Armani introduced when Don Johnson donned pieces from his collection on the 1980s TV show “Miami Vice.”

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The eyewear collection consists of two designs. They are transparent silhouettes that are so lightweight you could almost forget you are wearing them — if not for the fact that you could be seeing the world through bright pink lenses.

For men, a teardrop shape is available in six colors including dark violet, green, blue, gray and smoke. For women, an oversized rounded model comes in colors that resemble a packet of Skittles — green, violet, pink and red.

European consumers will be able to bring out the designer within. They will have access to a 30th anniversary website that allows them to design their own glasses, choosing a different color for the shades, temples and logo. Unfortunately, there are no plans to make this option available in the United States. But rest assured, there are plenty of colors to choose from.

The shades are available in all Emporio Armani and select Solstice boutiques and are priced at $170.

--Raha Lewis

Photo: Emporio Armani's new eyewear collection. Credit: Emporio Armani