All The Rage

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Prada embraces SoCal kustom car culture

September 22, 2011 | 12:23 pm

I'm looking at the photos of the Prada spring 2012 collection shown today in Milan, wishing I was there. Miuccia Prada showed a collection with particular relevance to us here in Southern California, the home of Ed "Big Daddy" Roth, Kustom Kulture and Hollywood hot rods.

Prada4 I'm eating up the funky retro 1950s car print on the satin coat and the shoes with the flames shooting out the back. And the one-piece bathing suits modeled like cars, hugging every curve...To die!

The retro, Route 66/diner culture vibe reminds me of Proenza Schouler's spring 2012 collection shown in New York last week, and its themes of westward expansion and the broken American dream.

Very interesting ... and timely.

--Booth Moore


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Photos: Top far left, far right and bottom from the Prada spring/summer 2012 women's collection during Milan Fashion Week on Thursday. Credit: Reuters /Stefano Rellandini.

Top middle from the Prada spring/summer 2012 collection during Milan Fashion Week on Thursday. Credit: Associated Press / Luca Bruno.