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New York Fashion Week: Gap

September 15, 2011 | 10:56 am


Following the dismissal of the head of global design Patrick Robinson in May, and recent financial struggles, Gap has been plotting a brand reinvention. Putting an emphasis on denim (and the denim studio in Los Angeles) was a start. And so was presenting the spring collection, a design team effort, at fashion week.


The San Francisco-based company's Vice President of Merchandising Mark Breitbard said that the collection of colored jeans, chambray shirts and wind breakers, candy-stripe T-shirt dresses and flat sandals is a "step forward," characterizing the pieces as "colorful, American and optimistic," and adding that Gap expects to announce a new design director soon.

But I think the collection was really about getting back to basics, which is what Gap needs to do -- start with a clean slate.


New York Fashion Week: J. Crew

New York Fashion Week: Rodarte

New York Fashion Week: Tory Burch

-- Booth Moore in New York City

Photos: Looks from the Gap spring 2012 runway collection shown during New York Fashion Week. Credit: Jesse Lirola /  Getty Images