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Rankin, Swatch collaboration: The eyes have it

July 29, 2011 |  6:00 am

Rankin swatch collaboration
The latest collaboration in the Swatch & Art series is with British photographer Rankin, and features watch faces bearing close-up photographs of the human eye.

Based in London, the famed photographer (whose full name is John Rankin Waddell) has also dabbled in films, music videos and books, and co-founded Dazed and Confused magazine (with Jefferson Hack). And in May he opened a Los Angeles gallery at 8070 Melrose Ave.

Borne out of his fascination with the human eye, these versions of Swatch's Gent Original style have dials bearing extremely close-up multi-color photographs depicting the iris and pupil parts of the human eyeball.  An exhibition of the photographer's full-sized, eye-focused photographs titled "Eyescapes" opens to the public at the Rankin L.A. gallery starting Aug. 4.  

The Swatches, which went on sale in June, are available in five-watch, limited-edition box sets (of which only 777 were made) for $295, and three unlimited-production styles, which retail for $60 each. Both versions are being sold through Swatch boutiques globally, including the Century City, Hollywood, Glendale and Costa Mesa locations here in Southern California. 

Keeping an eye on the time has never been easier -- or looked better.

-- Adam Tschorn

Photos: At top left, British photographer Rankin wears the three unlimited-production versions of the Eyescape watches ($60). At right is one of the five-piece, limited-edition watch sets from the Swatch collaboration ($295). Credit: Swatch.


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