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Currently Coveting: Proenza Schouler’s neoprene beach bag

June 9, 2011 |  2:12 pm

There’s something about these neoprene backpacks from Proenza Schouler’s summer line that brings me right back to my childhood when I wore coordinating Body Glove separates on the beach. 

The shape and fabric scream Southern California summertime and the climbing rope drawstring and mesh pockets add a chic sportiness that looks good on the beach or just paired with easy basics like a white T-shirt, jeans and gold aviator sunglasses or a little black dress and flip-flops. Towel

There are also pockets inside to separate wet and dry clothes and the easily cinchable drawstring closure seems like it would keep out more sand than an average floppy tote bag.

The Proenza boys (designers Lazaro Hernandez and Jack McCollough) continue to be inspired by the '80s and '90s surf and skate scene, which they referenced heavily in their spring and resort 2010 collections, which were full of wetsuit-inspired dresses that came in color blocking and bright blues, just like this backpack.

There's a towel too, which comes in this graphic and colorful print that is a part of their fall 2011 line. Blackbag It's all from a high-end label (with the high-end price tag to match) but I can't help but think of Maui & Sons, OP and Body Glove, SoCal surf brands that shaped the sporty, surf-inspired look that clearly continues to influence designers today.

Both items are available for pre-order now (to ship June 27), exclusively at

-- Melissa Magsaysay


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Photos: Proenza Schouler beach bag, top and bottom,$485; Proenza Schouler beach towel $145. Credits: Proenza Schouler