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Your morning fashion and beauty report: Mary-Kate and Ashley Olsen plan an online shopping site, LeBron James nails a watch deal

April 7, 2011 |  8:26 am

Mary-Kate and Ashley Olsen at age 24 already have four fashion labels -- The Row, Elizabeth and James, Textile Elizabeth and James, and Olsenboye. Now they are going digital, with plans to launch online shopping site in July. Users will sign up, complete a "style profile," and for a monthly fee of around $30, receive a curated choice of items to purchase. This is similar to Kate Bosworth and [Updated: 6:37 a.m. April 11] Cher Coulter's, which sends subscribers one piece of jewelry each month. [Telegraph] [Updated to correct misspelling of Cher Coulter's first name as Chris.]  

Miami Heat star LeBron James is in a deal with Audemars Piguet. James will be a celebrity representative for the watchmaker, while the company will support the basketball player's charities.  [WWD] (Subscription required.)

Designer Roland Mouret and model Claudia Schiffer will be among the judges for "Fashion Fringe," the British competition that nurtures young designers who compete for a cash prize and mentoring from established pros. The pair replace John Galliano, late of Dior, who was honorary chairman last year. "Fashion Fringe" is taking applications through May 4, and three finalists will produce collections to show at London Fashion Week in September. Past prize winners include Erdem and Eun Jeong. [Telegraph] [Catwalk Queen]  

Alexander McQueen is releasing a limited edition skull-print scarf to coincide with the opening of the "Alexander McQueen: Savage Beauty" exhibition at the Met in NYC. The scarves will sell for $495 and be in the brand's stores in May. [Harper's Bazaar]

E-tailers will participate for the first time in Fashion's Night Out, the annual global shopping/entertainment extravaganza spearheaded by Vogue, whose third installment is scheduled this fall. In the U.S., the date to save is Sept. 8. [WWD] (Subscription required.)  

New L.A. label Sol Angeles celebrated its launch this week with a party Tuesday night attended by Kardashian queen mum Kris Jenner. The line's soft tees will be on sale at Fred Segal. [PopSugar LA]

Cynthia Rowley is making over her menswear line, and renaming it too. Mr. Powers is named for her husband, gallerist Bill Powers. [WWD] (Subscription required.)

--Susan Denley

Photo: Mary-Kate and Ashley Olsen. Credit: Frazer Harrison / Getty Images