All The Rage

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Trend alert: The 'drug rug' (Baja pullover) is back

April 7, 2011 |  3:04 pm

Just in time for music festival season, designers have appropriated another tried-and-true piece of hippiedom--the Baja pullover. Beloved by surfers and Deadheads, and known affectionately in some hacky sack circles as "drug rugs," the woven hoodies are available at all price points. From left to right, Proenza Schouler, $1,500 at Net-a-porter; Mara Hoffman, $335 for pre-order at; Elizabeth & James, $165 at; and Tory Burch, $325 at Saks.

Or you can always go trippin' down memory lane wearing an original, just $10.95 in a host of colors and stripes at Casa Bernal, and other stalls and stores on Olvera Street in Los Angeles. So they're made of acrylic instead of cotton, and they don't have a fancy designer label. They still have a kangaroo stash pocket for keys, an iPhone and whatever else lights your fire.  

--Booth Moore

Photos of Baja pullovers from Net-a-porter, ShopSheBoutique, RevolveClothing and Saks Fifth Avenue.