All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

Black Mamba meets Armani in Turkish Airlines ads

April 1, 2011 |  1:17 pm

On several occasions I've noticed that Kobe Bryant looks pretty sharp in the suit, tie and pocket square ensemble he's sporting in the print ads that are part of the current Turkish Airlines advertising campaign (and, leaving last night's Lakers-Dallas game, I noticed a several-stories-tall version gracing one of the tall walls near Staples Center).

While working on an upcoming story about NBA players' style, I had the opportunity to chat with Paige Geran, the stylist who has worked with Bryant for the last year and a half, and was surprised to find out that the suit actually came from Bryant's personal wardrobe (which isn't usually the case for commercial shoots of this nature).

"It's a Giorgio Armani suit," Geran told me. "Right down to the tie and pocket square. We'd put the whole outfit together and it just happened that it worked for this shoot."

Although Geran couldn't remember all the details of the suit, the folks at Giorgio Armani said the handmade-to-measure (fato a mano in Italian) outfit included a two-button, peak lapel black wool crepe suit, and a burgundy made-to-measure necktie.

And, it goes without saying, a huge dose of Kobe Bryant cool.

-- Adam Tschorn

Photo: Kobe Bryant in one of his own handmade-to-measure Giorgio Armani suits for a Turkish Airlines advertising campaign. Credit: Turkish Airlines.