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New Carl's Jr. ads put Miss Turkey in a burger-print bikini

March 30, 2011 | 10:01 am

If, according to the old adage, you should fight fire with fire, doesn't it make sense to pitch turkey with Turkey?

The folks at Carl's Jr. must have been thinking along those lines, based on the recent TV commercial that has the reigning Miss Turkey 2010 Gizem Memiç shilling for its new line of turkey burgers by taking a poolside stroll -- during which she doffs her dress to reveal a bikini festooned with an all-over print of tiny turkey burgers.

Never mind that it was indeed a scantily clad honest-to-goodness tiara-and-sash-wearing Miss Turkey (who has held the title since Apri1 1, 2010) nibbling on a burger, what intrigued us was where they managed to score the extremely specific turkey-burger-print bikini -- which we couldn't help but notice since it gets an extreme close-up in the commercial (embedded below).

"We had fabric custom-printed with the image of our new Charbroiled Turkey Burger," explained Beth Mansfield, public relations director for Carl's Jr. parent company CKE Restaurants Inc. "And then had it made into a bikini."

According to Mansfield, the company is actually looking into the idea of making a limited run of the self-same bikini to sell online.

"The fashion runways might not be filled with turkey burger bikinis yet, but since Carl’s Jr. is already known as a trend-setter in fast food, we figured we could do the same with resort wear," Mansfield added, tongue firmly in burger-chewing cheek.

"High-fashion bikinis emblazoned with charbroiled turkey burgers are just the start. Next up could be Kim Kardashian’s peignoir, Padma Lakshmi’s hot summer dress, or Audrina Patridge’s gold lamé bikini," she said, referring to the wardrobe pieces -- and personalities -- that have appeared in past Carl's Jr. ad campaigns. "You just never know."

One thing we do know? That with a trio of turkey burgers kicking in at under 500 calories each, it's  going to be a heck of a lot easier for a guy to get his girlfriend into a Carl's Jr. than it will be to get her into one of those turkey-burger-print bikinis.

We're just talking turkey here.

-- Adam Tschorn

Photo: Carl's Jr. tapped the reigning Miss Turkey, Gizem Memiç, to promote its new trio of under-500-calorie turkey burgers. Credit: CKE Restaurants Inc. Video: CKE Restaurants Inc.