All The Rage

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Bloggers hit the Magic trade show in Las Vegas to talk about trends as they happen

February 9, 2011 | 12:00 pm

Starting Feb. 14 through Feb. 16 an army of young and well-dressed style bloggers from around the country will descend upon Sin City to give their take on trends, the blogosphere and their ideas on fashion forecasting at the Magic apparel trade show in Las Vegas. Bloggers

Teen Vogue magazine and the Women’s Wear Daily portion of the trade show (WWDMagic) have teamed up to fly these 40 bloggers to Las Vegas where they’ll participate in panel discussions, trend reports and, most importantly, do what they do best -– give of-the-second dispatches on the parties, people and styles they are seeing. People can access what they have to say by following them at, where there are already Q&As with the bloggers on their style and a behind-the-scenes look at the setup for Magic. Of course, All the Rage will also be on the ground at the trade show, blogging about all the goings-on from the various shows.

This is the first time the trade show has had an organized blogger initiative, but of course it’s been happening for several seasons now at Fashion Week in New York, London, Milan and Paris, where the likes of Tavi, Bryan Boy and Scott Schuman (as well as even less established new media scribes) sit front row at the season’s most hotly awaited shows.

The bloggers attending Magic will be a mix of the established (Jane Aldridge of Sea of Shoes) to the emerging (JazziMcG) who were all selected by Teen Vogue and WWDMagic executives.  Aldridge will be walking the show interviewing shoe brands and letting followers in on what footwear trends are coming for fall 2011 and several panel discussions such as “You’re a blogger, now what?” will take place over the course of the show.

Teen Vogue and WWDMagic have also teamed up with the retail website Moxsie so people can follow the Moxsie buyers on Twitter and give their opinion on what they should buy for the site for fall. Followers can chime in as to whether a shoe should be bought in blue or black, or if they love or hate a floral skirt and the buyers will take into account what is expressed on Twitter.

Talk about fashion for the masses.

-- Melissa Magsaysay

Photos: A few of the bloggers dispatching from the Magic trade show in Las Vegas from left:

Erica Domasek of the blog credit: Ben Watts

Jazzi McGilbert of the blog /photo credit: Sean Kilgore-Han

Natalie Suarez of the blog credit: courtesy of Natalie Suarez