All The Rage

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Greg Lauren (Ralph's nephew) to launch his own line

January 5, 2011 |  3:23 pm

Los Angeles-based artist Greg Lauren, whose amazing work we told you about earlier this year, is now getting ready to  move beyond the crumpled paper medium he's used to create iconic (but not wearable) menswear pieces including flight jackets, superhero costumes and dinner jackets, and into a high-end line of men's and women's clothing.

It's not a surprising transition. At a show staged in a Beverly Boulevard storefront in West Hollywood back in April, a rack in the back of the room held a handful of the T-shirts and jackets that represented his first efforts at crafting wearable clothing. And the man is truly talented, with an attention to detail that included things like hand-rolling each lozenge-shaped toggle button on a jacket out of paper.

Talent aside, It's also hardly surprising since Greg is one of those Laurens -- his father Jerry is executive vice president of men's design at Polo Ralph Lauren, and Ralph Lauren is his uncle.

When we spoke back in April, he said the family business had been a big reason he chose to explore his own relationship to clothing through art. (Although born and raised in New York City, Lauren, who is married to actress Elizabeth Berkley, has made his home on the West Coast for the last decade and a half.)

The line has apparently already been picked up by Barneys New York and it is expected to sell in a handful of similar high-end retailers. More details  -- and an in-depth look at the debut collection -- should be forthcoming about the time New York Fashion Week gets underway in the second week of February.

-- Adam Tschorn

Photo: Artist Greg Lauren, flanked by some of the iconic menswear pieces crafted out of paper in April 2009, is set to roll out a high-end clothing line for men and women. Credit: Bob Chamberlin / Los Angeles Times.

Paper suits him: Artist Greg Lauren crafts cool clothes from crumpled paper