All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

Forever 21 launches a Minnie Mouse-themed collection with Disney

November 18, 2010 | 10:52 am

Minnie Forever 21 was all ears (mouse ears, that is) Tuesday night as it toasted its new collaboration with Disney, Minnie Muse, with a party at its Hollywood and Highland store.

The fast-fashion chain invited 300 of their top Los Angeles-area customers to mingle with celebrities including Bella Thorne and Zendaya Coleman from Disney Channel’s new series "Shake It Upand J. Alexander, a.k.a. Miss J from "America’s Next Top Model." 

Disney artist John Quinn, who conceived the line's toothpick-thin mouse-as-muse, Skinny Minnie, whipped up drawings for guests in the back of the store, while attendees accosted a candy bar. (A gaggle of giddy girls nearly mobbed Miss J., begging for photos with the host and runway coach — he had to retreat to a VIP room periodically). 

The limited edition collection, which is comprised of 41 looks  priced under $30 will be in stores "until it sells out," said Forever 21's senior vice president Betsey Zanjani, who added that she was initially hesitant to collaborate with Disney, because it felt "too kids."

But she ultimately fell for Quinn's fashion-forward mouse, which he drew for her in their very first meeting.

IMG_4760 The cute collection features cardigans, tops, jackets, leggings and a bevy of accessories, all emblazoned with either the illustrated Skinny Minnie or a spare graphic black mouse head sporting a bow on its head.

The line rolled out to 250 Forever 21 doors Wednesday, but you can also get your mouse online in the coming week. 

-- Emili Vesilind

Photos, from top: A look from the Minnie Muse collection; Miss J. greets fans. Credits: Forever 21; Emili Vesilind