The Uniform Project: Wearing little black dresses for charity
October 13, 2010 | 12:30 pm
In 2009, Sheena Matheiken pledged to wear the same Little Black Dress every day for an entire year as a creative fundraiser. Called the Uniform Project (U.P.), her efforts raised more than $100,000 for children's education charity Akanksha Foundation.
Now the organization is taking on a new mission — showcasing a different woman every month to represent a different charity.
Here's how it works: On the first of every month, a new woman is unveiled on the U.P.'s website wearing her "dream" little black dress, designed in collaboration with the U.P., to raise funds for a cause of her choice.
On the 15th of each month, that month's dress goes on sale on the site via a limited-edition run — with 10% of the proceeds going to the dress-wearer's charity.
Miss October isIsis Salam, formerly the front woman of the Canadian duo Thunderheist, who is currently finishing her debut solo record. Her dream dress — a basic, over-the-head LBD made out of a stretchy organic cotton, organic wool and Lycra jersey knit — had to "have stage presence, be photo op-ready, and have lounge-in-the-studio ability," she said.
Salam is raising money for One Laptop Per Child, which provides rugged, low-cost, low-power XO laptops to children in developing countries.Her goal: To raise enough money to give laptops to an entire class of 200 kids at the Galadima School in Abuja, Nigeria. A pretty compelling reason to invest in a cute new LBD, indeed.
Photo: A recent photo of the Uniform Project's October gal, Isis Salam; the dress goes on sale Friday. Credit: The Uniform Project.