All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

Norwegian designer Leila Hafzi launches a chic casual eco-collection

October 28, 2010 | 11:30 am

LeilaNorwegian designer Leila Hafzi has been working with eco-friendly fabrications since 1997, spinning natural and fair trade textiles into artsy outerwear, romantic ready-to-wear and dazzling wedding dresses.

Now the designer has introduced a collection of more day-friendly clothing simply called Leila.

Comprised of tops, shirts, dresses, tunics, kaftans, skirts, shawls and belts, the apparel line is made from 100% organically farmed cotton from Andhara and Gujarat in India.

Pretty and ultra-wearable, the breezy pieces marry flattering silhouettes with winsome details, such as a back strap made from outsized ruffles.

"Ultimately, I am trying to offer sustainable clothing that can  be functional, yet very chic," said Hafzi. "Most people think of sustainable fashion as yoga pants or a burlap bag."

Included in the collection is a cache of handcrafted jewelry that incorporates buffalo-bone horn, smoky crystal stones and silver.

"I have always been concerned with the issues facing our world," added Haifzi. "People are not aware that the process of making clothing can be very damaging to the water and earth. The process of making material and dying material is very toxic. I knew that there had to be alternatives that were sustainable."

The collection, which ranges from $50 to $500, will be available on the designer's website in November.

--Emili Vesilind

Photos: Snippets from Leila Hafzi's new Leila collection. Credit: Leila Hafzi.