Fashion’s Night Out: Neiman Marcus makes the sale, and art and a burger truck attract stylish hipsters at 3.1 Phillip Lim

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There was truly something for everyone during Friday night’s Fashion’s Night Out in Los Angeles. At Neiman Marcus, the ladies who lunch came with their friends, mothers and shopping buddies in tow to flood each floor of the department store and, well, shop, shop, shop.

Dr. Lorena Frcek of Brentwood attended the Neiman’s event with her mother, and the two definitely got their shop on, purchasing some black jeans from CJ by Cookie Johnson (which was a featured product after Johnson staged a fashion show using the store’s centrally located escalators as a runway) as well as plenty of beauty and skin care products. “I’ve been shopping at Neiman’s for 20 years,” said Frcek. “I had a blast last year, but I definitely bought more this year. They had yummy appetizers last time and the fashion show was better. This time they just have chocolate chip cookies. I’d love a small piece of bread and some cheese; it would be a nice pick-me-up.”

Designer David Meister was winding down his customer meet and greet (one of three he’s doing at Neiman’s over the weekend) and had a fun time at his first Fashion’s Night Out. “This is a great event for getting more people out. It makes shopping more approachable. The atmosphere may be like a party, but it also really promotes the retail business. It’s a win-win for everyone and it just seems to be getting bigger and bigger!”

Over at the 3.1 Phillip Lim store in West Hollywood, it was the crowd that was getting bigger and bigger. The Pattywagon burger truck gave party-goers sustenance (and a buffer for the tequila being served at the open bar) and drew a giant line that seemed to blend right into the well-dressed masses that stood around the front courtyard in too-cool-for-school huddles like it was lunchtime on the high school quad.

Inside the boutique hung an art exhibit by James Jean which was curated by Lim. The subject was “L.A tastemakers” and 19 portraits of people such as Cameron Silver, Gia Coppola and Rashida Jones were hung from clothing racks just in front of Lim’s fall 2010 collection. Out of 19 portraits, 11 sold and proceeds benefited the LACMA costume council. Clothing sales were also up with a portion also going to the costume council.

-- Melissa Magsaysay

Photos, from top: Gia Coppola tends bar for guests at 3.1 Phillip Lim’s party for Fashion’s Night Out; Gia Coppola and Rashida Jones at 3.1 Phillip Lim’s party for Fashion’s Night Out. Credit: 3.1 Phillip Lim