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EBay launches LookBook, a shop-able street-style website

September 22, 2010 |  7:11 am

Ebay EBay has tapped into the allure of street-style blogs for its newest online e-commerce endeavor. EBay LookBook, a shop-able style gallery on which users upload snapshots of their outfits, bridges the gap (quite cleverly, I might add) between personal style and retail.

Here's how it works: Users upload photos of themselves and are encouraged to vote on favorite looks that have been submitted by others. And when you click on a look, up pops photos of EBay finds that are stylistically similar to pieces worn in the photo.

And right now, the site is hosting a contest. One of the top 25 voted-on snapshots will score a $5,000 EBay shopping spree; a photo shoot with Lucky magazine's street-style photographer, Michael Waring; and a fashion consultation with Lucky editor at large Elise Loehnen.

The winner will be chosen by EBay's "style panel," made up of Loehnen; Whitney Port, designer and star of "The City"; stylist Annabel Tollman; Meredith Barnett, editorial director of "The Inside Source"; and Karen Bard, EBay trend expert.

EBay is also partnering with Lucky to bring the LookBook to life in New York and Los Angeles. The L.A. event, which will take place at the Grove shopping center on Sept. 29, will include a free photo shoot with Waring. Port, Tollman and Loehnen will also be there, doling out "style tips."

-- Emili Vesilind

Photo: A reader-submitted look on EBay LookBook. Credit: EBay