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Emmy nods, mustache mods for Old Spice ads

July 8, 2010 | 11:25 am

"The Man Your Man Could Smell Like" Old Spice body wash spot was among the prime-time Emmy Award nominees in the outstanding commercial category announced Thursday morning, and we smell winners all the way around.

Even if the ad doesn't ultimately win (though, honestly, we don't see how that could happen) it's still a win of sorts for advertising agency Wieden+Kennedy, production company MJZ, (the ad recently won a trio of advertising awards) and especially for one of our favorite pitchmen, Isaiah Mustafa, who has been so busy lately he's probably going to need all the Old Spice body wash they throw at him.

On Thursday morning, we caught him popping in on an otherwise insufferable fourth hour of "The Today Show" in New York City, last week we spoke to him by phone as his second Old Spice commercial was about to debut online and in theaters right before the Fourth of July holiday and he's landed a deal with NBC.

But what he didn't mention was the surprise, new 15-second commercial that was posted online on Wednesday. We won't spoil it, but as you can see from the embedded video below, calling him "Isaiah Mustacha" wouldn't be all that inappropriate.

-- Adam Tschorn

Photo: Isaiah Mustafa in a new commercial for Old Spice body wash. Credit: Old Spice

Video: A new 15-second, mustache-centric spot posted to YouTube on Wednesday. Credit: YouTube

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