All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

High heels and luxury wheels: Victoria Beckham is Range Rover’s new creative design executive

July 1, 2010 |  4:14 pm

Beckham Luxury car brand Range Rover has announced that Victoria Beckham will be the brand’s creative design executive, lending her input on all things high-end for future projects, starting with a Special Edition Range Rover Evoque.

"Victoria Beckham is a talented British fashion designer and is extremely knowledgeable about great design and trends," said Gerry McGovern, design director of Land Rover and Range Rover.  "Victoria understands luxury products -- she is a Range Rover fan and has been a Range Rover owner for many years. I believe this appointment adds a new dimension to my design team as we continue to design products to appeal to a wider audience."

No doubt Beckham (who wore a beige dress from her own line paired with sky-high Brian Atwood heels to the 40th birthday celebration of the Range Rover brand at the Orangery at Kensington Palace, where her appointment was announced) must keep a fleet of Range Rovers. And with her penchant for the finer things, she might have a few ideas about adding even more luxe amenities into the SUVs.

Stiletto-friendly gas and brake pedals perhaps?

Melissa Magsaysay

Photo: Victoria Beckham at the 40th anniversary of Range Rover brands at the Orangery at Kensington Palace./Range Rover