All The Rage

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Edgy New York jewelry brand Bijules debuts an Urban Outfitters collection

July 20, 2010 | 11:44 am


I've long admired the punk-cum-barrio vibe of New York-based Bijules -- a jewelry company that, in the past, has managed to make brass knuckles look like high fashion. And I'm not alone in my amour; Beyonce, Rihanna, Gwen Stefani, Katy Perry and Fergie are among the fashion-forward femmes who have worn statement pieces from the collection.

And now Bijules' edgy looks are available for less. The brand recently launched BJ by Jules Kim (named for Bijules' founder and designer), a capsule collection created exclusively for Urban Outfitters

Comprised of sterling silver, plastic and gold-plated sterling silver rings, priced from $18 to $162, the looks are near-spitting images of ones found in the brand's signature collection — only these sell for around half the price (or in the case of the $18 plastic rings, a mere fraction of the price).

Razer-thin silver and plastic "bar" rings — which wrap around a single finger but arc across two others — are perfect accoutrement for low-key, louche looks. While the gold-plated "nail" rings, which are meant to fit over your finger tips (the nail shape lays right over your normal nail), boast a slinky Studio 54 vibe. Party on.

-- Emili Vesilind

Photos: Nail, left, and bar rings from the BJ by Jules Kim collection for Urban Outfitters. Credit: Urban Outfitters