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Cult-favorite label Issa London launches a collection for kids

July 26, 2010 | 11:41 am


British fashion collection Issa London is famous for its flow-y dresses and vibrant prints. And now it's bringing its boho-elegant sensibilities to a new clothing collection for babies and kids, Baby Issa.

Specializing in adorable everyday dresses with a charming ragamuffin feel, designer Daniella Issa Helayel wanted to create a collection that was light, colorful and allowed for plenty of "freedom of movement."

The initial line includes tea dresses, summer party frocks, trench coats, swimwear and shorts in cotton and voile for girls, and funky-print shorts for boys. The casual prints include doodle-style hearts, spots and stripes in pink, green, red and navy blue.

“My friends are always asking me to make miniature versions of my dresses for their children," Helayel said. "As a Brazilian, my favorite time of year is summer, so it made perfect sense to develop a baby line with the first summer collection based on the sensibilities I usually bring to the main Issa line.”

The collection, which is sized for newborns through 12-year-olds and priced from around $120 to $150, will be available at (which is not live yet) in November.

-- Emili Vesilind

Photo: Looks from the forthcoming Baby Issa collection. Credit: Issa London