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Old Spice's 'The Man Your Man Could Smell Like' commercial wins trio of ad awards

June 10, 2010 | 11:00 am
The Old Spice "The Man Your Man Could Smell Like" commercial, already one of our all-time favorite commercials (which we wrote about in March), was apparently a favorite with the ad industry as well, taking home a hat trick of awards at the Association of Independent Commercial Producers' 19th Art & Technique of the American Commercial show in New York on Tuesday.

The spot, directed by Tom Kuntz of MJZ and created by Wieden+Kennedy of Portland, Ore., features Isaiah Mustafa (on a horse!) extolling, in a hilarious rapid-fire, deadpan delivery, the virtues of Old Spice body wash. It took home top honors for Advertising Excellence/Single Commercial, Humor and Performance/Dialogue. 

We call that the sweet scent of victory -- man.

-- Adam Tschorn

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It's the guy in the Old Spice commercial: Isaiah Mustafa

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Photo: Actor Isaiah Mustafa -- on a horse -- in the Old Spice "The Man Your Man Could Smell Like" TV ad, which took home a trio of awards Tuesday at the AICP awards in New York, including nods for humor, performance/dialogue and advertising excellence. Credit: Procter & Gamble.