All The Rage

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New World Cup uniforms seek to give soccer players a competitive kick

June 9, 2010 |  6:00 am


In case you missed it in Tuesday's paper, our compatriot in the Sports section, Kevin Baxter, detailed some of the ways new World Cup soccer uniforms by Nike and Adidas are using new apparel technology -- some of the same advancements used in the swimsuits at the last Summer Olympics (and that earned a ban by swimming's governing body).

My favorite factoid: "Nike says its uniform tops now are 15% lighter than the ones it made four years ago." If I were a soccer player, I guess I'd be glad to have that off my chest.

-- Adam Tschorn


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Photo: U.S. national team member Clint Dempsey in one of Nike's new soccer kits. Credit: Tom Shaw / Getty Images for Nike