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Pregnancy style book 'Bump It Up' launches with a bump-tastic event at the W Hotel

May 5, 2010 | 10:00 am

BumpIt Baby bumps small and large abounded at Tuesday night's "Bump It Up" event — a mini pregnancy fair thrown at the W Hotel in Westwood to celebrate the launch of the new pregnancy style book of the same name.

Author and mother-of-two Amy Tara Koch said she wrote the book — an illustrated hybrid fashion-and-beauty tome that pokes fun at dumpy maternity clothes while giving savvy sartorial advice — because she felt so darned dowdy during her first pregnancy.

"I realized, you don't have to spend your kid's college tuition on ugly clothes when you're pregnant," she added. "I applied an editor's eye and figured out what works." To wit, "Every pregnant woman needs a multitasking black dress and the rest should be flowing silhouettes."

Koch, a former columnist for the Chicago Tribune who's also written for Town & Country and the Huffington Post, among others, called on style and beauty editors and fashion designers to inform the book's pragmatic tips. DKNY, Rachel Roy, Milly and Isaac Mizrahi were among the brands that contributed sketches of chic maternity ensembles, which are then broken-down piece by piece.

IMG_3905 Lancome, Baby Bjorn, Bliss and Britax were among the vendors who set up booths at the event, which saw moms-to-be roaming around the hotel's poolside Wet club. Conversations on breastfeeding, ultrasounds, baby names — and the fabled "pregnancy glow"— abounded, to which the straight-talking Koch chimed in, "The glow is an urban myth. It's total b.s." We all heartily agreed.

--Emili Vesilind

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Photos, from top: An illustration from "Bump It Up," courtesy of Ballantine Books; The scene at the launch event at the W Hotel. Credit: Emili Vesilind for the Los Angeles Times.