All The Rage

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Memorial Day sales, events and new swimwear at Irvine's SwimSpot, Glendale's Tilly's and PacSun's Pac Up for Summer

May 27, 2010 |  3:45 pm


"It" bag addicts are invited to check out new boutique Fashionphile in Beverly Hills tonight (May 27) from 7 to 10 p.m. Meet Fashionphile owner Sarah Davis and enjoy complimentary cocktails while gazing at a wall of handbags. RSVP to or call (212) 710-0322.

9551 Wilshire Blvd., Beverly Hills. 7 p.m. to 10 p.m.

On Saturday, PacSun throws its Pac Up for Summer special event at all PacSun stores, including outlets. If you’re one of the first 50 shoppers at your local store, you’ll receive a gift bag chock-full of Volcom gear, Roxy tote bags, Fox hats and a Hurley music download card. A few lucky shoppers will also get a golden ticket toward an all-inclusive trip to PacSun Summer. PacSun has all summer gear in stock ready for sand and surf from O’Neill, Billabong and Quiksilver.
Check for locations and hours.


A.P.C. special spring/summer sale is going on through Sunday taking 30% off this season’s offerings from the fave French brand. Sale is web only at with code SALE10.

House of Petro Zillia is taking from 40% to 80% off all store merch this Friday through Monday.

8218 W. 3rd St., Los Angeles. (323) 782-0424. 11 a.m. to 7 p.m. Friday and Saturday. Noon to 6 p.m. Sunday.

Sugar Lilie Dessous Prive is offering select lingerie on sale now  through Sunday.

8024 W. 3rd St., Los Angeles. (323) 655-0795. 11 a.m. to 6 p.m. Thursday through Saturday. Noon to 6 p.m. Sunday.


Swim Spot pop-up shop is open at Irvine Spectrum in time for summer weather through July 31 showcasing luxe swimwear from brands St. John, Luxe by Lisa Vogel, Ella Moss Isla, Splendid, Athena and Next by Athena, Hurley, Tommy Hilfiger and Reef. Prices start at $30 to $300.  In an interior featuring lucite and glass antiques, shoppers can use the Bikini Builder to create a signature swim look, including brand-sizing guides. Spend $100 or more today (Thursday) until 8 p.m. and receive two tickets to "Sex and the City 2."

99 Fortune Drive, Irvine. (949) 788-0363. 11 a.m. to 9 p.m. Monday through Thursday. 11 a.m. to 10 p.m. Saturday. 11 a.m. to 8 p.m. Sunday.

At the Glendale Galleria, Tilly’s opened Wednesday featuring nearly 7,000 square-feet of beachwear, shoes, accessories and SoCal lifestyle gear from brands including Vans, RVCA and Levi’s.

2148 Glendale Galleria, Glendale. (818) 240-9481.

--Max Padilla

Photo: courtesy of