All The Rage

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Raquel Welch revives her '60s-era role as a Foster Grant sunglasses girl

March 18, 2010 |  8:09 am

Raquel welch Raquel Welch left her shredded cave-girl dresses in the '60s, but she's poised to revive another of her beloved looks from the era -- Foster Grant sunglasses.

The 70-year-old actress and legendary sex symbol was a model for the brand's long-running "Who's That Behind Those Foster Grants" ads in the '60s (named one of Advertising Age's Top 100 Advertising Campaigns of all time), and will soon be starring in a "Who's That" TV campaign, launching April 12.

Other celebs who've modeled behind Foster Grants include Peter Sellers, Louis Jourdan, Carroll Baker, Claudia Cardinale, Elke Sommer, Anita Ekberg, Mia Farrow, Robert Goulet, Julie Christie, Woody Allen and Vanessa Redgrave.

At 81 years old, Foster Grant is the oldest American sunglasses company. Founder Sam Foster sold his first pair of sunglasses at a five-and-dime store on the boardwalk in Atlantic City. Who knew the brand had such a storied history?

-- Emili Vesilind

Hollywood Star Walk

A new Times database puts readers on the sidewalks of Hollywood, using more than a century of archives to track the lives Raquel Welch and hundreds of other stars, including new Oscar winners Jeff Bridges and Sandra Bullock.

Photo: Raquel Welch modeling Foster Grants in the 1960s. Credit: Foster Grant