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L.A.'s Moody Mamas maternity collection launches at Target on April 15

March 30, 2010 |  7:00 am

Moody Style-savvy maternity line Moody Mamas will debut a lower-priced collection for moms-to-be in Target stores (and on on April 15. 

Created by L.A. designers Marta Abrams and Elise Rosemarin, the brand strives to inject trendy style into traditionally dowdy maternity wear. The company also produces Fierce Mamas, a fashion-forward collection designed by past "Project Runway" winner Christian Siriano (who attended design school with Abrams and Rosemarin). 

The Target collection doesn't use the silks and chiffons of Moody Mamas' signature lines (how could it possibly -- with pieces ranging in price from $29.99 to $39.99?).

But the brand's trendy spirit is there. There are three-quarter-sleeved tops with ruffled necklines in white, red and blue, a snappy two-toned dress with a flouncy skirt and pockets, and a cowl-neck frock in amethyst that could easily take you from day to night. Bold patterns -- so prevalent in maternity wear -- are mercifully absent.

-- Emili Vesilind

Photos: Looks from Moody Mamas' forthcoming Target maternity line. Credit: Moody Mamas