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Gen Art's reunion party corrals some of L.A.'s best designers for a Fashion Week kickoff

March 17, 2010 | 10:52 am

GerenFordA gaggle of L.A.’s most lauded fashion designers gathered for Gen Art’s "Alumni Reunion" celebration Tuesday night to fete the start of L.A. Fashion Week.

The poolside shindig, held at the Tropicana bar at the Roosevelt Hotel, was hosted by Amber Rose (Kanye West’s bleached 'n bald ex), who showed up in a ruffle-heavy miniskirt, stilettos and oversized '80s-style sunglasses.

Taking a cue from the Fashion Guild International’s "The Designer & the Muse" party last season (which will repeat itself Wednesday night), designers -- most of whom were kick-started in their careers by Gen Art’s annual “Fresh Faces in Fashion” show -- were asked to attend the party with a model wearing one of their designs.

Corinne Grassini, designer for Society for Rational Dress, had statuesque model Lily in tow, clad in a cool floor-length Grecian-inspired dress with leather detailing. "Gen Art was the first to recognize me and my company," said the designer, decked out in a gray pants jumpsuit (another of her designs). "They pretty much launched my brand, as far as I’m concerned."

David Hershberger from Endovanera came with a model dressed in one of his signature dark, louche looks -- featuring slouchy-but-structured pants and a knit vest dress. "We came because Gen Art’s been really nice to us," said the soft-spoken designer.

AmberRose.clap Other designers in attendance included Elmer Ave’s Jonny Day and Colin Pulsipher, Erik Hart, Geren Ford's Geren Lockhart, Melissa Coker of Wren, Jeffrey Sebelia (whose model for his new brand, Fluxus, affected the hard-lined '80s vibe of Grace Jones in a draped hooded confection), Eduardo Lucero and “Project Runway” alums Kit Scarbo and Rami Kashou.

-- Emili Vesilind

Upper photo: Geren Lockhart of Geren Ford with her model. Credit: Wireimage

Lower photo: Amber Rose, center, claps during a presentation of the designers' looks. Credit: Wireimage