All The Rage

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Jimmy Choo wants you 24/7

February 3, 2010 |  6:00 pm
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Tuesday night at the Jimmy Choo boutique on Rodeo Drive, VIP shoppers, stylists and Choo-aholics perused the brand’s 24/7 collection between glasses of champagne and tiny grilled cheese sandwiches.

The 24/7 line is a collection of nine styles of shoes to fit every aspect of a woman’s life. From studded flats to leopard print peep-toes, the collection breaks down shoe buying into a formula so simple you can’t help but feel you need every pair.

And from the way people were shopping at the store, they were pretty motivated, trying on sling backs, cage heels and strappy metallic evening shoes. The night's top sellers included the 'Clue," "Private" and "Quiet" shoes.

At the end of the night, one lucky raffle winner walked away with a pair of "Clue" pumps. A portion of the sales from the event went to the Brittany Foundation, an L.A.-based dog rescue effort.

-- Melissa Magsaysay

Photo: Guests gather at the Jimmy Choo store on Rodeo Drive. Credit: Jimmy Choo