All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

Fashion company Imposter elevates fake fur

February 22, 2010 |  7:01 am

IM3 New fashion brand Imposter is giving people who love the fur look -- but are horrified by the realities of fur farming -- an upscale alternative. The company has teamed up with farm animal protection organization Farm Sanctuary to create a line of faux fur clothing that looks and feels as plush as the real thing, but actually benefits animals.

So as not to be mistaken for real fur, every design bears an “IM” logo, a symbol denoting that it's an animal friendly product. A percentage of the profits from the collection support Farm Sanctuary's rescue, education and advocacy work on behalf of abused farm animals.

The chic collection includes faux fur hats, vests and ear-muffs, and is available at Henri Bendel in New York and online. The line's not cheap -- but  get ready to answer the "fake or real" question on a loop. Snow-ready trapper hats are $198, ear-muffs go for $68 and Rachel Zoe-style faux "chinchilla" and "coyote" vests ring in at $368. The brand plans to eventually expand into other faux animal products, including imitation “leather.”

--Emili Vesilind

Photo: Imposter's faux chinchilla vest, $368. Credit: Imposter.