All The Rage

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Photo of the day: Biz execs dye hair pink for breast cancer awareness

October 6, 2009 | 12:25 pm


On Sunday, the Image staff showed you how to wear pink on your fingers, feet and sleeves to support breast cancer awareness, but why stop there? In honor of October’s National Breast Cancer Awareness Month, 20 business executives met at the Marina del Rey Ritz Carlton on Sept. 30 and let John Paul Mitchell hairstyling students turn their manes the month's signature shade. Part of an event for the Maverick Business Adventures group -- whose membership consists only people who run a $1-million-plus company -- the entrepreneurs also gave $7,000 to Fran Drescher's Cancer Shmancer and $8,000 to the Variety Boys & Girls Club in the Boyle Heights area of East L.A. Not ones to run and hide their new coifs, the Mavericks then let their pride flags fly some more as they drove exotic cars up to Napa on a road rally.

-- Whitney Friedlander

Photo: The Mavericks after their dye job. Credit: Tim Warren

Story: Buy pink to help fight breast cancer

More on breast cancer awareness from the Los Angeles Times

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