From Paramount to Petersen: Rock Fashion Week LA to shift venues

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Even before its full line-up of designers has been released (we’re told that should happen soon), the highest profile addition to the Los Angeles Fashion Week/Month landscape has announced it will be shifting venues from the historic Paramount Studios lot on Melrose Avenue to the Petersen Automotive Museum on Wilshire Boulevard.

A Rock Fashion Week LA representative told the Rage that the organizers had been so focused on the recent merger of the Rock Media and Gen Art entities that the decision was made to hold the event in a space that’s already been event tested (the Petersen has been home to assorted Gen Art Los Angeles Fashion Week events over the years).

‘There’s no problem between them and Paramount,’ KPR’s Alison Kennedy assured us. ‘It’s just more efficient at this point for them to stage the shows in a place that’s more familiar.’

Kennedy confirmed that the dates remain Oct. 29 through Oct. 31 and will end with a lingerie-company-sponsored Halloween party. She also said that Alicia Lawhon, who’s scheduled to debut a new line on the Oct. 29 as part of the Gen Art line-up, was bowing out due to personal reasons and would be replaced by designer Valerj Pobega.

-- Adam Tschorn

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