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Friday Funnies: Teen sleuths meet tattoo wear in "The Ed Hardy Boyz"

October 23, 2009 | 10:43 am

Rage_hardy If you're among the people who've watched the Ed Hardy label grow from a line of T-shirts and trucker hats festooned with colorful tattoo flash art (think leaping tigers, geishas and top-hatted skulls) into a ubiquitous lifestyle brand that currently includes air fresheners, pet clothing, bedding, energy drinks, a Vegas nightclub and even wine, you'll probably appreciate a new video at humor website FunnyOrDie.

Titled "The Ed Hardy Boyz: The Case of the Missing Sick Belt Buckle," the parody mash-up of Franklin W. Dixon's teen detective series and Christian Audigier's colorful clothing line follows the adventures of Bobby Bottleservice (Nick Kroll) and Peter Paparazzo (Jon Daly) as they try to recover the titular belt buckle for Audigier.

Almost as funny as the story itself (which I won't spoil for you), is the universe of Ed Hardy ware employed to comic effect -- from the real Ed Hardy notebooks, steering wheel covers and bottled water, to the faux Ed Hardy Vodka for Children and a foodstuff branded with the Ed Hardy logo that closes the sketch.

Before you cut out of your cubicle for the weekend, I suggest checking it out. It may be the the funniest four minutes and 19 seconds of apparel parody you'll watch all week (OK, at this point it's probably the only four minutes and 19 seconds of apparel parody you'll watch all week).

And if Audigier's half as good a sport as he is a brand builder, he might seriously consider tapping Kroll and Daly to solve a series of "Ed Hardy Boyz" viral video mysteries.

"The Case of the Oversize Energy Drink," anyone?

-- Adam Tschorn

Photo:  A look from Ed Hardy by Christian Audigier's Spring/Summer 2009 collection runway show at Smashbox Studios in Culver City during LA Fashion Week in October 2008. Credit: Kirk McKoy / Los Angeles Times.

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