All The Rage

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Store news: Freedman Custom Shop opens Saturday

August 21, 2009 |  6:00 am
The Freedman brothers, Randy and Matt, launch a custom shop for shirts with a fall-winter trunk show featuring ready-to-wear shirts ($176 to $359) at Ron Robinson/Fred Segal. Shoppers can buy a made-to-measure version (starting at $350) of the collection's button-down shirts. There's also an exhibition and auction to benefit the Art of Elysium featuring custom and signed guitars from Ben Harper and others.

500 Broadway, Santa Monica. (323) 333-2987. 2 to 6 p.m.


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