Forever 21 grows up and launches a contemporary line: Love 21
Forever 21 is launching new lines as fast as it changes the merchandise in its stores. Earlier this month there was the highly anticipated plus-size line Faith 21, then a swim wear line and just when you think it had exhausted derivations of its name, along comes a contemporary brand called Love 21 -- not to be confused with its accessories store “For Love 21.”
Love 21 will follow the same fast-fashion, trend-driven concept as Forever 21, but geared toward an older customer: ages 25-45. Hem lines will be longer, fabrications will be elevated, sleeve lengths and sizes will run slightly larger to provide a more modest fit. Prices range from $19.80 for skirts to $24.80 for silk tops. The line also includes premium denim.
I guess no one can really stay 21 forever.
Love 21 hits Forever 21 stores and forever21.com next week.
-- Melissa Magsaysay
Photos of Forever 21’s contemporary line, Love 21. Photo credit: Forever 21