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PFW: Gareth Pugh captures his looks on film

March 5, 2009 | 11:03 am

Gareth pugh fall 2009 paris fashion week PARIS -- You may remember the photos of Beyonce wearing a "Star Trek"-like, molded mini-dress by British designer Gareth Pugh at the European MTV Music Awards in November. The dress got mixed reviews, but the designer is a fashion darling of sorts, who is starting to make a name for himself in Paris.

Instead of a show, he surprised his guests on Wednesday afternoon by presenting his collection in a very cool short film directed by Ruth Hogben.

In keeping with the Goth style of his clothes, the film was dark and eerie, opening with the sound of flapping wings, as a model flapped her arms in a vampire-like cape dress, her fingernails manicured into silver talons. The season's aggressively '80s trend has nothing on Pugh's leather jacket covered in nail heads or his leather cage gown. Check the film out at

--Booth Moore


All the Rage's Paris Fashion Week coverage

Photos: Gareth Pugh's fall 2009 women's collection

Review: Gareth Pugh's men's show

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Photo: Ellis Scott