Teri Hatcher: Loose, plump lips sink $2.4-mil. endorsement deal

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In Hollywood, you can gauge your success by your portfolio of endorsement deals. Many stars make up to $10 million annually by touting a clothing line and a makeup brand and maybe a few energy drinks in Japan.

Teri Hatcher, who was hired for $2.4 million to endorse Hydroderm (similar to collagen) lip plumper in 2005, was caught talking about a rival lip plumper and promptly sued--reports People.com. The company also claims that Hatcher lent her name to 17 other beauty companies..

Yesterday, an L.A. court threw out the suit for arbitration. But this is more of a case of greed and stupidity than anything else. The celebs keep attaching their names to any product willing to pay and the public should turn its back on these endorsements. Are consumers so devoid of taste and discerning judgment that they need a famous name attached to their purchases?

Photo: WireImage