New Chanel store on Robertson Boulevard: First look

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There’s further proof that Chanel recognizes the importance of the young and dewy set. The new 5,395 sq-ft concept store--seen here--opens on trendy, hip Robertson Boulevard on May 8th and the merchandise will be more ‘product’ driven.

In other words, less boucle jackets and more mini skirts and sunglasses. The black granite floors and marble shelving sounds sleek and there’s theatrical lighting too. Oh and a courtyard, which will probably draw chain smoking starlets.

No doubt, rich Bel-Air teens will go nuts here. The other Chanel on Rodeo Drive--their flagship store--will be their mother ship, literally. The Rage thinks that socialites will still go to Rodeo, while the heiresses will get their caviar bags and ballet flats on Robertson.
Keep in mind: Emma Watson, right, is 17 and she’s the new face of Chanel. See her logo bag? Um, Mom? I want that one. Now!

photos: Chanel; WireImage.