All The Rage

The Image staff muses on the culture of
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David Beckham has nothing on Pete Rose as an underwear model

December 12, 2007 |  6:35 am

300beckhamDavid Beckham is the new face of Emporio Armani underwear and this prelim shot by Marcus Piggott and Mert Alas has everyone's panties in a twist. It's not very imaginative or playful--but the lighting of Beckham's rib cage is quite stunning.  Like the reflection of a ripple on a lake.

What's funny to me is that Calvin Klein approached the soccer star in February of 2006 to model for his CK line. At the time, British papers reported that Beckham spent about $1,700 a month on CK underwear because he never wore the same pair twice. Apparently, Posh did the062205unpete_2 shopping and just marched up to counters with piles of briefs. That kind of excess  makes them so despicable. Even more annoying is the fact that Becks will make $40 milllion for his three year contract with Armani.

Frankly, I prefer this 1977 ad campaign  by Jockey in which athletes looked slightly goofy and awkward. The copy read: "Take away their uniforms and who are they." Clearly, Pete Rose is hairy, a bit stocky and in desperate need of a hair cut.  Somehow, I don't think that Rose threw out his groovy briefs after one wearing. He probably made like $300 back then too.

photo credits: Beckham, Armani; Rose, Jockey.