YouTube, People.com contest will send a reporter to the Emmys

In YouTube's first co-branded competition, the video site has partnered with People.com to launch its "Red Carpet Reporter" contest. 

YouTubers are invited to submit 2-ish-minute entries wherein the contestant interviews a friend or family member in the red carpet style. Like, hey, you and Dad have been seen making out in public a lot lately -- anything to that? 

Then whoever wins the contest gets to team up with People reportrix Michelle Beadle to grill celebrities at the Emmys in September. 

Maybe it's another sign that YouTube is infiltrating the established TV world. We're not quite to the point where YouTube shows are getting nominated for the prime-time Emmys, but getting a YouTuber right up next to the red carpet is pretty close.

The enterprise is sponsored by Revlon, the latest brand to find the value in the contest model, which is now the en vogue way to advertise.  Instead of plastering the Web with banner ads or buying expensive TV commercials, Revlon can step back and watch as YouTube and People drop the attention bomb (tonight, the contest's intro video will be on the YouTube homepage, a spot reportedly worth $175,000 a day) -- and young gossip reporters-to-be flock to a Web page with the Revlon logo in the center. (Plus blog posts like this one mention their name at least 3 times...)

But hey, if you're going to be on camera, you're probably going to need some makeup.

Comments

[Tommy]

Vote for this Video for the Red Carpet Reporter Contest!!!

KODY REPORTS COUNTRY STYLE by KMAGSTUDIOS

vote at:

www.youtube.com/redcarpetreporter

and vote thumbs up on this video!!!